Can you get a more open meeting than this? By Tim in Social media
The BBC internet blog had an interesting post last week. The BBC Audio & Music Interactive (A&Mi) department went truly interactive with their departmental meeting on the theme of ‘innovation’.
Held at the Radio Theatre inside Broadcasting House, London all attendees were actively encouraged to tweet to the world during the meeting – except for two small sessions flagged as ‘too sensitive’. The result produced a running commentary on what was going on and with a hashtag #amint allowed those not at the meeting to even comment and contribute to the event. With Twitter output displayed in real-time on a big screen in the theatre it brought a whole new meaning to interactive.
Considering the staid reputation of the BBC of old, this attempt to utilise social media for internal corporate use was innovative to say the least. Reading the tweets and the Blog commentary provided live on the day using Cover it Live, you get an insight into the attitudes and approaches of some of those who are likely to very influential in the way we ‘interact’ with media in the future.
So could this be a model for other businesses to follow in the future? The BBC’s public accountability probably makes this open approach more acceptable than in a private organisation but what about other public organisations? Prime Minister David Cameron soon banned mobile phones from Cabinet meetings once he was installed in the position so don’t expect to have input into serious government issues in the near future but perhaps there is a role in the private sector for this model. Perhaps, Twitter-based open meetings could become the focus groups of the modern era?
We’d be interested to know your thoughts.
Who will be “interacting” and what should they really be doing? Their own jobs perhaps?