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Tim 21 Mar 2013

There’s no denying the importance of Social Media

By Tim in Social media

I still have friends and family who refuse to acknowledge the importance of social media and who even refuse to join in the social phenomenon that is changing the way we live our personal lives and changing the way we do business. Why? I guess they just haven’t had the chance to sit down and look at it, what it can do and what it can offer.

This week Twitter is celebrating it’s 7th Birthday. Yes 7 years. If it was a child we would barely trust it to make us a cup of tea, but in the business networking world and in many ways for up to the minute news, those who use it, trust it almost implicitly – sometimes wrongly – and couldn’t imagine what life was like before it. Twitter itself has created this fantastic video about how Twitter has been used and how Twitter has made an impact on the 21st century in those past 7 years. It really is remarkable:

In the same week, the Official YouTube Blog has been celebrating hitting one billion unique users every single month – ironically for the home of video, without a video. the stats it includes though about one billion users are pretty hard-hitting:

  • Nearly one out of every two people on the Internet visits YouTube.
  • If YouTube were a country, we’d be the third largest in the world after China and India.

Just two of those amazing statistics. What is also impressive is the way business is now embracing YouTube, not surprising one half the internet’s traffic is there. As the blog points out “All of the Ad Age Top 100 brands are now running campaigns on YouTube”.

And we had best not forget Facebook either. They celebrated one billion unique users before the turn of the year and with tweaks to the advertising opportunities and promoted posts, their appeal to businesses is only likely to rise. Then there is Google+ which as this socialstatistics site shows is on the rise and becoming ever more important, not only with the web and dev communities but also celebrity-led culture that seems to be so important in our modern society.

So if you are not on social media yet. Give it a chance. Spend an hour so talking to people who are and ask them to show you how it works. Start with one network first and get to know it and understand it. You don’t even need to use any real identifiers for you personally or your business, so you can teach yourself the ins and outs without worrying of harming your existing reputation etc.

Are you new to social media? Are you not yet on social media? Let us know your thoughts.

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