Prism reflection shines traffic to DuckDuckGo
Amid the privacy concerns and big brother fears, one search engine has seen it’s own traffic much boosted in the past week or so.
With intelligence gathering, profiling and just general snooping a favoured water-cooler topic, more and more people have been giving consideration to the way they do their business (personal and work) online. One of these considerations has been in how they search and where they search.
Search engine DuckDuckGo has been around for a while and is one of those resources those in the know have always been a bit reluctant to share in the fear it may attract the wrong kinds of attention and perhaps lose it’s appeal. Yet, this week more and more people certainly appear to be more aware of it, after recording a best ever week of traffic – albeit still not a patch on Google and Bing.
The operation which bills [no pun intended] itself as an escape from the data-tracking search engines like Google and Bing promotes itself as an anonymous search that helps you escape from or indeed avoid the filter bubble an give you clear and natural search results.
Have you used DuckDuckGo? How have you found it? Could it every really compete with Google?