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Archive for the ‘Advertising’ Category

Tim 09 May 2013

Smellovision is here… well nearly it needs help from developers

Tweet Since the rise of the silver screen in the 1930s, film studios and advertising companies have constantly re-visted the idea of film or tv you can smell. Go to any theme park and scent is a key ingredient of the ambience and atmosphere. Your sense of smell can help place you in the right […]

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Tim 01 Dec 2011

WordPress WordAds could threaten Google hold

By Tim in Advertising

Tweet This week WordPress.com rolled out its answer to Google’s AdSense. Teaming up with Federated Media Publishing they have created WordAds which aims to let WordPress users earn money through advertising on their blogs. Yet, WordPress is more than just blogs. With the variety of themes, plug-ins and the like, WordPress as a web-site platform […]

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Tim 25 Nov 2011

Roll-over, roll-overs … there’s money to be made

By Tim in Advertising

Tweet Whether you are a Facebook memeber or not, the chances are you have been tagged at some point in a photograph on Facebook by somebody – they simply hold more images than anyone else. Yet, that’s just a social thing isn’t it? Sharing your pics with friends? Well a new product suggests not. Stipple […]

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Tim 18 Aug 2011

Pay attention, reviews will matter even more

Tweet In an attempt to help us browse more efficiently (or perhaps guide our thinking), Google has launched Google Related  which suggests relevant links for the page you are currently looking at. It comes as a Chrome extension or as part of the Internet Explorer Google taskbar and pops-up related content at the bottom of […]

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Tim 24 Jun 2011

Review right not wrong

Tweet On the internet, the ability to make a business out of anything is well proven. Wherever there is a demand somebody will be looking to supply to meet it, whatever the ethics of that may be. Take review sites for example. More and more people are basing their purchases or investments into services upon […]

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Tim 09 Jun 2011

No secret advertising – Do you Follow or Like?

Tweet It’s become almost default for broadcasters on TV and radio to say “Follow us on Twitter @****” or “find on our Facebook page…”. Even David Dimbleby opens up every week’s BBC Question Time with a mention of the #bbcqt whether he understands what that is or not. Another BBC stalwart programme Have I Got […]

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Tim 18 Feb 2011

The Marketing Mix… in a Venn diagram

Tweet Sometimes, the simplest of ideas conveys the subject better than any 48 slide Powerpoint presentation which is why we liked this blog from MediaCom’s Sue Unerman on the Brand Republic site recently. If you ever studied Venn diagrams during Mathematics at school and wondered where in life this was ever really going to become […]

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Tim 03 Dec 2010

Small Businesses look to web for marketing

Tweet Despite potentially falling profit margins, marketing budgets for small businesses are set to stay the same or increase in 2011 with website, social media and mobile marketing most likely to benefit. So reports a survey by Zoomerang and GrowBiz Media suggests social media spend will be the third most increased area for online marketing […]

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Tim 20 Oct 2010

Is SMS marketing too easily overlooked?

By Tim in Advertising

Tweet We all read, hear and see news about how people are walking around with super-smartphones nowadays – some of us even write about it! In the modern world the top of the range phones will help you navigate from A to Z, display TV and video and share your inner most thoughts with the […]

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Tim 24 Sep 2010

Engage with your customers via mobile

By Tim in Advertising

Tweet The latest study of European consumers suggests 31% of UK consumers would respond to adverts via their mobile phones if given a suitable prompt in tv ads, print ads or online, exposing an as yet- relatively untapped marketing strategy. The research presented by the Mobile Marketing Association and Lightspeed Research found many viewers would […]

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