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19
Jul
2012
Tweet Large corporations on the whole have embraced social media but are they actually any good at it? Sure, when things are going well it is easy to engage, learn and ultimately understand customers but when things hit the proverbial fan, this is where we learn a great deal about them. The social media disaster [...]
Tweet The ability to put a stream of tweets on your front page is a perfect way to give your website instant dynamism, but can bring as many problems as it solves. Until now, only human intervention seemed to offer you the chance to screen profanities or even the slating of your own products and [...]
Tweet Silicon.com posted an interesting story earlier today about how reaction via social media to last year’s Icelandic ash cloud actually saved KLM Royal Dutch Airlines from a potential PR disaster. It’s an interesting read and KLM’s actions and success should be held up as an example of why social media is vital to any [...]
Tweet Despite widespread acknowledgment of the important of sites like TripAdvisor and review sections of leading online travel booking sites, a new report highlights the lack of understanding about the full benefits social media can offer the hotel industry. While the industry as a whole has embraced the internet and digital technology to fantastic success, [...]
Tweet It’s become almost default for broadcasters on TV and radio to say “Follow us on Twitter @****” or “find on our Facebook page…”. Even David Dimbleby opens up every week’s BBC Question Time with a mention of the #bbcqt whether he understands what that is or not. Another BBC stalwart programme Have I Got [...]
Tweet So you’ve got yourself on Twitter. You are communicating two-way with customers and potential customers and seeing some benefit, but are you making the most of Twitter? Here’s three tools you should be using for maximum effectiveness: Hootsuite There are lots of options when it comes to software that makes using Twitter easier and [...]
Tweet With economic pressures biting more and more resources are under pressure especially marketing budgets. So how do you make the world know about your products / services without investing in advertising? Simple you use the best assets you have: Your good reputation and the customers that helped you gain that reputation. Word of mouth [...]
Tweet The first month of 2011 has already passed by and the general consensus appears to be that everybody is busier than ever, but mostly for less reward. So what to do? The answer is usually look for new ways of doing things, new ideas, new markets. Easier said than done when you are up [...]
